“The most senior team we've worked with. No hand-offs, no fluff, just work that moves the KPI.”
36%Organic sessions
8 minTime on site
RebuiltCategory pages
PERFORMANCE MARKETING
Performance marketing judged on revenue
Meta, Google, YouTube, TikTok and LinkedIn, run daily by senior operators and reported against the number your finance team trusts.
CERTIFIED PARTNERS:
RESULTS
42%Lower CAC in the first 90 days
3.1xROAS on Google Shopping
$14MAttributed pipeline
9/10Average Quality Score
Across client paid-media accounts · last 24 months
OVERVIEW
What is performance marketing?
Performance marketing is paid advertising judged on business results: revenue, qualified leads or cost per customer, rather than reach or clicks. Budget moves towards what earns and away from what doesn't, week by week.
As a performance marketing agency, Swifto runs Google, Meta, YouTube, TikTok and LinkedIn ads for brands in India, the UAE, the UK and the US. Every campaign is measured against one number your finance team already trusts, such as blended ROAS, CAC or contribution margin, and reported weekly.
THE PROBLEM
Why most paid media stalls
- 01
Performance Max swallows brand traffic
Campaigns take credit for people who were already searching for you, so reported ROAS climbs while new revenue doesn't.
- 02
Creative fatigue by week three
Accounts run the same few ads until costs rise, with nothing tested and ready to replace them.
- 03
Platform numbers that don't match the bank
Every platform counts the same sale, and nobody reconciles it against orders, margin or CRM revenue.
WHAT'S INCLUDED
Everything included
Account architecture
Campaigns rebuilt around commercial intent, margin, and brand versus non-brand, not platform defaults.
Meta and Google, managed daily
Search, Shopping, Performance Max, YouTube and Demand Gen, plus Meta prospecting, retargeting and retention.
Server-side tracking
Meta Conversions API, Google Enhanced Conversions and offline conversions sent back from your CRM.
Bidding and budget pacing
Budget moved weekly to what earns, with bids set against margin rather than reported ROAS.
Landing pages that match the ad
Pages and offers tested alongside the campaigns, so paid traffic lands somewhere built to convert.
Weekly optimisation log
Every change recorded with its reason, next to a live spend and margin dashboard.
HOW WE WORK
A four-step rhythm
- 01
Audit
Weeks 1–2Wasted spend, tracking gaps and structural problems found and costed.
- Account and tracking audit
- Wasted-spend report
- North-star metric agreed
- 02
Build
Weeks 3–6Account structure, tracking and landing pages rebuilt around intent and margin.
- New account structure
- Server-side tracking live
- First landing page tests
- 03
Scale
Months 2–3Bids, audiences, creative and offers tested weekly; budget follows what earns.
- Weekly optimisation log
- Creative and offer tests
- Budget reallocation
- 04
Compound
Month 4 onwardsProven campaigns expanded to new channels and markets; losers cut in the open.
- Channel expansion plan
- Monthly business review
- Quarterly forecast
TOOLS WE RUN ON
Google AdsMeta AdsMicrosoft AdsGA4Looker StudioSegmentCallRailNorthbeamTriple WhaleUnbounce
TESTIMONIALS
Senior operators, weekly numbers,
no hand-offs. Hear it from our clients.
INSIGHTS
Related reading
All insights
PERFORMANCE MARKETING