42% more organic traffic for an industrial pump manufacturer
Fluimac is an Italian manufacturer of industrial pumps. We rewrote its service pages against buyer intent and rebuilt internal linking, and the rewritten pages started ranking on page one for high-value commercial queries.
What was at stake
Queries lost by default
High-intent industrial queries were being handed to competitors by default.
Invisible product depth
Real product depth was invisible to buyers doing early research.
A structural weakness
Every new page added to the site inherited the same structural weakness.
Late to the shortlist
Sales conversations started later in the cycle, after a shortlist had formed elsewhere.
What we did
We mapped demand by application and buyer intent, then rebuilt the pages and the links between them around it.
- 01
Topical map
- Built a full topical map across pump applications and product families
- Organised it by application and buyer intent
- 02
Service page rewrites
- Rewrote every core service page against the mapped intent
- Kept the technical specification layer untouched
- 03
Internal link architecture
- Connected product families with deliberate contextual links
What it moved
How we measured it: Organic traffic and engaged time from the client's analytics, and rankings for the target commercial queries.
Other impacts we made
All case studies
↗575% more non-brand organic traffic for an international mover
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