SDC INTERNATIONAL
575% more non-brand organic traffic for an international mover
SDC International is an international moving and shipping company. We expanded its search presence to reach people planning a move, and grew non-brand organic traffic by 575%.
THE CHALLENGE
What was at stake
Demand captured by others
Corridor demand was being captured entirely by competitors and aggregators.
No repeatable channel
Growth depended on referrals rather than a repeatable acquisition channel.
A technical ceiling
Technical issues capped the return on anything new that got published.
Expertise out of reach
Real route expertise never reached the searcher who needed it.
THE SOLUTION
What we did
We fixed the foundations first, then built a page architecture around the routes people actually search for.
- 01
Technical cleanup
- Executed a technical SEO cleanup across the site
- Fixed indexation problems limiting corridor coverage
- Improved crawl efficiency ahead of the page rollout
- Put monitoring in place before publishing began
- 02
Corridor architecture
- Built a corridor-based content architecture
- Prioritised the origin and destination pairs with real demand
- Set a template that could scale without duplicating content
- Grouped corridors under country and region level pages
- 03
Programmatic destination pages
- Shipped programmatic destination pages across target corridors
- Gave each page distinct route detail rather than a swapped place name
- Connected destinations to the relevant service pages
- Linked corridors sideways to routes sharing an origin or destination
THE RESULT
What it moved
575%Non-brand organic trafficGrowth in non-brand organic traffic, with the biggest gains on high-intent moving queries.
12 minAverage engaged timeAcross corridor and destination pages.
How we measured it: Non-brand organic traffic and average engaged time on corridor and destination pages, from the client's analytics.
INSIGHTS
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All insights
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