ANDTASK · IN-HOUSE PRODUCT
A developer-ready design system behind a 20% conversion rate
Andtask is project management software and our own in-house product. We designed its admin dashboard and internal pages in Figma as a modular design system, ready for engineering to build from.
THE CHALLENGE
What was at stake
Inconsistent surfaces
Inconsistent internal surfaces would slow every future feature.
Engineering time lost
Engineering time would be spent interpreting designs instead of building.
Core flows at stake
Core flows carried the product's conversion and retention.
Edge cases as rework
Every unresolved edge case would resurface as rework after launch.
THE SOLUTION
What we did
We designed the system before the screens, so every surface is built from the same parts and every state is decided up front.
- 01
Information architecture
- Mapped every internal surface before drawing a single screen
- Grouped surfaces by user task rather than by data object
- 02
Modular component library
- Built reusable parts so screens stay consistent as the product grows
- Defined every state explicitly rather than leaving it implied
- 03
Edge cases
- Resolved the conditions that usually get decided during the build
- Designed empty, loading, error and partial-data states
- 04
Engineering handoff
- Handed over files a developer can build from directly
- Matched naming and structure to the component library
THE RESULT
What it moved
20%Conversion rateConversion on the core flows built from the design system.
95%EngagementEngagement across the platform's core product flows.
How we measured it: Conversion and engagement on Andtask's core product flows, from Andtask's own product analytics.
MORE WORK
Other impacts we made
All case studies
↗SDC International
575% more non-brand organic traffic for an international mover
575%Non-brand organic traffic
12 minAverage engaged time
6.75xNon-brand traffic vs start
↗Fluimac
42% more organic traffic for an industrial pump manufacturer
42%Organic traffic
10 minAverage engaged time
Page 1High-value commercial queries